AC2 — Agentic Commerce

Beyond the film

This commercial introduces AC2 through a familiar question: how much access should we give an AI agent acting on our behalf? The story uses the analogy of a house key and a doorbell to explain the difference between sharing credentials and approving individual requests.

I handled the full production, from concept and script through visual direction, AI footage generation, editing, and sound. All footage was AI-generated, with each shot developed and refined to support the narrative and maintain a consistent visual style.

The final edit focused on clarity and pacing, bringing the footage together into an accessible explanation of a complex technical subject.